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March 23, 2022

Graphic Packaging launches sustainable beverage can packaging

EnviroClip is part of the company’s efforts to support a more circular economy.

US-based consumer packaging provider Graphic Packaging has launched EnviroClip, a paperboard alternative to plastic rings and shrink film for beverage cans.

EnviroClip is made from a single paperboard ply, which is produced using renewable fibre from sustainably managed forests. It does not feature any adhesive or plastic laminations.

Customers who choose to employ different pack formats depending on production quantities can use the EnviroClip packaging together with KeelClip, a paper fastener developed by Graphic Packaging for beverage cans.

The launch is part of Graphic Packaging’s wider efforts to promote a more circular economy.

Graphic Packaging global innovation and new business SVP Ricardo de Genova said: “EnviroClip enables beverage companies to significantly increase sustainability by replacing plastic packaging for can multipacks with a recyclable and renewable solution.

“Its launch complements our KeelClip beverage can multipack solution and means we are now able to meet customer requirements across a full spectrum of different sized operations.”

EnviroClip is designed for both 12oz and 16oz standard cans in four and six-pack configurations.

It features finger holes to make multipacks easier to carry and provides space for companies to print high-impact brand and sustainability messages.

Graphic Packaging global beverage and multipacks business development director Steve Gould said: “Since its introduction, KeelClip has gained international recognition for its sustainability performance and the important role it is continuing to play in reducing plastic usage and hard-to-recycle plastic waste.

“EnviroClip builds on the same expertise and innovation, providing an expanded portfolio that makes it possible to meet our customers’ different needs.”

Last month, Graphic Packaging registered $7.15bn in full-year net sales for the fiscal year 2021 (FY21), up by 9% from $6.56bn in 2020.

Net income attributable to the company was $204m, compared with $167m in the previous year.

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