Have you always been interested in the mood boosting effects of licorice, but shied away from licorice extracts in the past due to the potential for less than desirable effects? Then isoliquiritigenin is what you’ve been looking for! Traditional licorice extracts contain many different compounds, amongst which is glycyrrhizin, which produces undesirable cardiovascular effects. There are also a variety of mood boosting compounds in licorice root, but one of the most potent mood boosting compounds is isoliquiritigenin. Thus, in order to maximize the mood boosting potential of licorice root whilst doing away with the undesirable effects we decided to isolate pure isoliquiritigenin!*

Isoliquiritigenin produces a very comprehensive mood boosting effect, which is primarily being produced by its GABA-A and GABA-B modulating properties.* These GABAergic effects are also accompanied by monoamine oxidase inhibition, NMDA antagonism and direct affinity towards dopamine D3 receptors. The collective effect is a very unique relaxing GABAergic profile, which is seemingly entirely devoid of lethargy.* This makes it an ideal candidate for dialing in a relaxed mind whilst still keeping focus and drive high throughout the day!* In fact, the effects actually remind us of an ultra-smooth and more mood boosting caffeine + L-theanine stack!* The mix of GABA-A and GABA-B affinities also make isoliquiritigenin great for relaxing our muscles.* Combine this with its inflammation modulating effects and isoliquiritigenin also becomes a powerful ally for pain management!*

It’s finally here, ErinaMAX, our liquid culture lion’s mane mycelium standardized to 0.5% erinacine A! If you’ve been a part of the supplement, and specifically the functional mushroom scene for a while, then you will immediately grasp the sheer importance of this product release! The mycelium of the lion’s mane mushroom can generate a very unique nerve growth factor (NGF) boosting compound called erinacine A.* To generate significant levels of erinacine A you need giant bioreactors in which you can grow lion’s mane mycelium to exacting standards in a liquid growth medium.* The common way of producing lion’s mane mycelium by cultivating the mycelium on grains simply does not yield significant amounts of erinacine A! Add to that the complexity of analytical testing and it starts to become eerily clear just how difficult it is to produce a genuine erinacine A containing lion’s mane product.

So, what can an erinacine A containing liquid culture lion’s mane mycelium do for you? The main appeal of erinacine A is that it can boost the synthesis of NGF, a compound which is a major driver of neuroplasticity and nerve regeneration.* By enhancing the level of NGF with erinacine A, we can dial in cognitive function, mood, focus and neuroprotection while also helping with pain management, specifically when it comes to nerve related pain.* It’s no wonder that erinacine A containing lion’s mane mycelium was always viewed as one of the “holy grail” mushroom supplements. Despite it being so sought after, we believe that with this release we have likely put out the only real erinacine A containing lion’s mane mycelium on the market!